In Brazil is enjoying unexpected success the English course on the mobile phone. A million Brazilian subscribers at a cost of 1, $ 2.
Kantoo Inglese is an application developed from The Mark, a subsidiary of Israeli Merhav Ampal-sent from the phone company Vivo. This is an innovative English course, which takes place through your mobile phone, through the exchange of text messages and phone calls at a cost of U.S. $ 1.2 per week. The service was initially created to capture that segment of users who had no access to the internet but they used to be their own network, generally, of services such as internet point. Despite the support limits the quality of service because of problems with the sound and screen size, the course has been a great success: one million Brazilians have subscribed to. "At the service was designed only for smartphones, will now be extended to normal cellular. Eight months after launching the amazing success "says Clene Wegenowicz, Director of Vivo" and soon will offer another similar course for students for more advanced . The success of this program is the brainchild of a course for everyone, from the point of view of the cost of the media used. Given the widespread use of the phone is unthinkable to create new applications.
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