The Brazilian airline TAM Airlines ended 2010 with a record result: the load factor reached 73.4% on domestic flights and 78.4% on international routes. According to estimates by the Company in 2011 demand will grow at a rate between 15% and 18%.
According to data supplied by ANAC (Brazilian National Agency for Civil Aviation) in the month of December 2010 TAM Airlines reported a record load factor: 73.4% on domestic flights and 78.4% on international routes. Also in December the Company has confirmed Brazilian industry leaders to reach a 43.3% share in the domestic market and 84, 6% in the segment of international flights operated by Brazilian companies.
As for the overall data for the year 2010, TAM has achieved a load factor equal to 67.6% overall, winning 42.8% of national quotas and 87, 6% of international shares (on flight operated by Brazilian companies) in particular has an employment rate equivalent to 79.6% of seats on international flights.
According to projections for 2011 TAM Airlines, the demand will grow at a rate between 15% and 18%, employment will reach about 70% and 83% in the domestic market on the international market.
demand growth will be fostered, first, increased economic prosperity and the consequent increase in the purchasing power of middle class - lower, second from diversification. Líbano Barroso, president of TAM Airlines said: " in 2010 we noticed a change in the profile of passengers, as many travelers who first made use of the bus, started to use air transport, especially when traveling beyond 80 km . In line with this trend, we believe that much of the growth next year will come from the Brazilian lower class, which will fly for the first time .
Improving economic conditions have increased access to air transport services even at the lower end of the population, which constitute the "new" consumers. In this context it is necessary to adapt the offer to attract the small consumer, that in a country like Brazil is a huge market share.
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