The wine market in Brazil is growing rapidly, to do the lion's share are sparkling wines that have marked an increase in sales of 12% in 2010. Positive signals from the market, but attention to duty.
Brazil has a population of 194 million people and about half belong to the middle class. The economic changes that are affecting Brazil involving the type of consumption. In recent years, wine production and consumption have increased considerably.
According to data from a survey of Ibravin (Instituto Brasileiro do Vinho ), the most promising area is that of sparkling wine: in 2010 in the State of Rio Grande do Sul have been sold 12.5 million liters of sparkling wine produced locally, an increase of 12% compared to 2009 (not counting sales derived from imports amounted to 4.3 million additional gallons consumed). The survey is limited to the region of Rio Grande do Sul, as it is the only state that has a registry Vinicolo on the basis of which we can investigate statistical, and is also the largest producer of wine in the South American country.
According to ICE " dell'Ibravin Deliberative Council President, Julio Fante said that the Brazilian sparkling wines began to be part of consumer tastes, which recognizes the quality of the product and is cost- made. "
As regards, however, the market for dry wines and table, the market has declined from 240 million liters in 2009 to 232 million liters in 2010.
The Brazilian market of the wine business is a very important and growing fast, whereas the people who consume alcoholic beverages and 20.8 million people and the middle class is expanding rapidly, the market still offers excellent opportunities. A negative note came from, however, from customs duties on imports, reaching 27%.
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